Roger Thomas and Steve Wynn significantly transformed casino interior design, creating a more immersive and luxurious experience that set new standards in the industry. Eventually, Thomas called their philosophy 'evokatecture': a design method in which the aim of the created environments is to evoke surprise, mystery and romance. Catering perfectly to Steve Wynn's wish to create a resort "the world had never seen before", Wynn and Encore Las Vegas are statues of authenticity, immersing guests into a new vocabulary of design and aesthetic.
What forms the basic of Wynn and Thomas' design definition? There are a few to be considered.
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Theming and Storytelling: Wynn emphasized creating a narrative and theme in casino designs, making the environment feel like an experience rather than just a place to gamble. Properties like the Bellagio used themes to create a cohesive atmosphere.
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Art and Aesthetics: Roger Thomas, as Wynn's design chief, incorporated high-quality art installations, unique furnishings, and beautiful landscaping to elevate the aesthetic appeal of casinos. Casinos aimed to become destinations for art and culture, attracting not just gamblers but also tourists and art enthusiasts.
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Guest Experience Focus: They prioritized guest comfort and experience, designing spaces that encouraged exploration and social interaction. This included thoughtful layout designs that seamlessly integrated gaming with dining and entertainment.
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Use of Natural Elements: Wynn and Thomas popularized incorporating natural light and outdoor elements, such as gardens and fountains, into casino design. This connection to nature aimed to create a relaxing ambiance and distinguish casinos from traditional, darker gaming halls.
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Luxury and Upscale Vibe: Their designs focused on luxury, using high-end materials and finishes. The high level of detail and craftsmanship created a more sophisticated environment, appealing to affluent clientele and changing the perception of casinos.
Overall, their innovative concepts made casinos more than just places to gamble; they turned them into comprehensive entertainment venues that attracted a diverse clientele.
Today, Todd Lenahan is responsible for the addition of the latest designs that you will find at Wynn and Encore. Not only is he the successor to Roger Thomas, with his innovating designs he is creating his own legacy which sets yet again a new standard for the global resorts held under Wynn Resorts LLC.
A great look into these great minds combined